How much did Meta spend?
See total spend and where it was distributed across campaigns, ad sets and individual adverts.
Meta Ads analysis
See which Facebook and Instagram adverts deserve attention—not just which received the most spend.
AdSpend Lens reviews campaigns, ad sets, adverts and creative results, then explains what happened without assuming you understand Meta’s terminology.
The Meta Ads questions owners ask
From total account performance down to the advert people actually saw.
What tracked sales or leads came back?
Review Meta-attributed purchases, conversion value and funnel actions with attribution caveats clearly stated.
Which creative ideas are strongest?
See the advert itself beside spend, tracked sales, return, clicks and video-attention signals.
Are people becoming tired of an advert?
Review how often the same people see it and whether clicks or results are declining at the same time.
Which adverts need more data?
Avoid labelling a new advert a failure before it has spent enough or reached enough people.
Are different goals being compared unfairly?
Flag when purchase campaigns are being assessed alongside traffic, landing-page-view or awareness activity.
Creative wall
See the advert beside the evidence.
A business owner should not need to match an advert name in a spreadsheet with an asset hidden elsewhere in Meta.
Strong performer
Customer testimonial video
- Spent
- £420
- Tracked sales
- £2,184
- Return per £1
- £5.20
Above target with enough evidence to compare.
Promising—more data needed
Product benefits image
- Spent
- £94
- Tracked sales
- £302
- Return per £1
- £3.21
Encouraging result, but spend remains low.
Needs attention
Seasonal product image
- Spent
- £812
- Tracked sales
- £388
- Return per £1
- £0.48
Below target after enough spend to investigate.
Beginner-friendly video analysis
Do people stop, and do they keep watching?
AdSpend Lens can translate hook and hold metrics into understandable questions about the opening moment and the rest of the video.
Based on three-second video views compared with impressions. A low figure can suggest the opening is not earning enough attention.
Based on longer video views compared with people who watched the opening. A low figure can suggest the content loses interest after the hook.
Strong viewing figures do not automatically mean the advert produces sales or qualified leads.
Transparent classifications
Simple labels with the reason underneath.
AdSpend Lens should avoid copying another product’s branding or presenting a label without showing the calculation.
Strong performerAbove target with enough evidence.
Efficient but low volumeGood cost or return, but limited scale.
Promising, needs more dataEarly positive signal without enough evidence.
Expensive but convertingResults are present, but the cost may be commercially difficult.
UnderperformingBelow target after sufficient spend or conversion volume.
Insufficient evidenceIt would be premature to recommend a change.
Related Meta Ads guidance
Understand the result before changing the campaign.
Independent advertising visibility
View the product demoUnderstand the creative, the spend and the evidence in one place.
AdSpend Lens turns Meta Ads data into a visual, plain-English account view built for the business paying the bill.