AdSpend Lens synchronises reporting data, applies transparent rules and uses AI to explain the findings without changing your campaigns.
Start with the commercial context that advertising reports often miss: what your business sells, whether it generates ecommerce sales or leads, the currency used and which outcomes matter.
A newsletter signup, telephone enquiry and completed purchase are different business outcomes. AdSpend Lens should never assume every conversion is equally valuable.
Use OAuth to authorise read-only reporting access. Choose the advertising accounts you want included and remove access whenever required.
The platform synchronises data into its own database so dashboards load quickly without repeatedly querying advertising APIs whenever a filter changes.
Enter your target return, acceptable cost to acquire a customer, average order value and gross margin. Where you do not know a figure, onboarding can calculate a provisional estimate and label it clearly.
A campaign cannot be judged properly without knowing whether it is intended to generate profit, acquire new customers, capture leads or build awareness.
The rules engine calculates spend, tracked value, cost per result, changes over time, creative performance, search-term waste, data sufficiency and tracking concerns.
Every warning stores the supporting figures, comparison and reason it was raised. This prevents a mysterious health score from becoming the product’s authority.
AI translates structured findings into wording a non-marketer can understand. It can answer follow-up questions and state when the available evidence is too weak for a reliable conclusion.
Turn findings into neutral questions such as, “What is this campaign intended to achieve?” or, “Why is budget still being allocated here after the return declined?”
The purpose is accountability through evidence, not confrontation or an automatic assumption that the agency is at fault.
Spend, tracked conversions, trends and thresholds should be calculated deterministically and tested. AI should never be asked to invent the underlying numbers.
Works out what happened and whether a rule was triggered.
Stores the dates, campaigns, spend, results and comparisons behind the finding.
Translates the evidence, answers questions and suggests agency questions.
Shows whether the finding is reliable, an early indication or unsupported by enough data.
AdSpend Lens is designed to give ordinary business owners an independent, understandable view of paid advertising performance.