How much was spent?
See the total by platform, campaign, ad set, advert, keyword or search term—depending on how each platform works.
Ad spend transparency
See where every advertising pound went—and what the platforms say came back.
AdSpend Lens connects spending, tracked outcomes, commercial targets and data quality so you can see the full picture rather than a flattering selection of metrics.
July advertising summaryMeta + Google
Combined spend£14,680Up £1,940 from the previous 30 days
Meta Ads£8,420
Google Ads£6,260
Needs explanation£1,736 spent without a primary tracked result
What transparency should mean
More than a chart showing that spend went up or down.
Useful transparency connects advertising activity to commercial questions and makes uncertainty visible rather than hiding it in a footnote or presenting platform attribution as certainty.
What tracked value came back?
Review platform-reported sales, leads and conversion value while keeping those claims separate from verified revenue.
Where did the budget concentrate?
Understand whether a small number of campaigns, adverts or searches received most of the account spend.
What needs explaining?
Highlight spend without a tracked result, falling efficiency, expensive clicks, repeated exposure and unusual settings.
Can the conclusion be trusted?
Show data volume, missing fields, stale synchronisations, tracking concerns and attribution limitations.
What should happen next?
Separate urgent questions from campaigns and adverts that need more evidence before anything changes.
Tracked value is not banked revenue
Advertising platforms report attribution—not certainty.
Meta or Google can report that advertising influenced a sale. That does not prove the advert was the only cause, that the order was profitable or that another platform did not claim the same conversion.
AdSpend Lens labels these figures as tracked or platform-reported value and highlights where attribution windows, missing values or duplicate claims may make the conclusion less certain.
Why platforms can claim the same sale →Verified order£120One real transaction
Meta claims £120Viewed or clicked before purchase
Google claims £120Searched and clicked before purchase
Do not add these togetherPlatform claims can overlap across the same journey.
The evidence behind a warning
Every concern should show exactly why it appeared.
A warning becomes useful when the customer can inspect the date range, spend, outcome, target and confidence—not simply accept the software's authority.
Needs attention
Campaign spent £684 without a tracked sale
This does not automatically mean the campaign has no value, but there is enough spend to ask what role it is intended to play.
Period30 days
Spend£684
Tracked sales£0
Campaign goalSales
EvidenceReasonable
“What is this campaign intended to achieve, and which result are you using to decide whether it should continue?”
Warnings that protect data trust
A clear dashboard must also tell you when the data may be wrong.
Missing conversion valuesSales may be counted without their value.
Duplicated conversion actionsThe same result may be counted more than once.
Conflicting currenciesSpend and tracked value may not be comparable.
Stale account syncThe dashboard may not contain the latest activity.
Very low data volumeThere may not be enough evidence to judge.
Attribution differencesMeta and Google may use different credit rules.
Go deeper
Understand what sits behind the reporting.
Independent advertising visibility
View the product demoSee the spend, the reported result and the uncertainty in one view.
AdSpend Lens is designed to make advertising performance understandable without pretending platform tracking is perfect.