Use familiar language and explain jargon at the moment it becomes unavoidable.
About AdSpend Lens
Built for the business owner paying the advertising bill.
Ordinary business owners should not have to blindly accept a report they cannot interpret—or become media-buying experts just to ask a sensible question.
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See what your advertising is really doing, understand it in plain English, and know what to ask your agency.The AdSpend Lens promise
The idea
Advertising visibility without pretending software replaces professional judgement.
Meta Ads and Google Ads contain huge amounts of useful data, but their interfaces and many agency reports are written around advertising terminology. Owners can see pages of figures and still be unsure whether the business is acquiring profitable customers, whether tracking is reliable or why budget remains allocated to a campaign.
AdSpend Lens is being built as an independent translator and second opinion. It should show the facts, explain unavoidable jargon, make uncertainty visible and prepare the questions a business owner can take back to an agency or freelancer.
The goal is not to make every customer suspicious. It is to give them enough understanding that trust is supported by evidence rather than dependence.
Product principles
The rules that protect the beginner experience.
Every warning should show the figures and rule behind it.
Help customers ask better questions without automatically attacking their agency.
Say “not enough evidence” rather than manufacturing a confident answer.
Keep platform-tracked value separate from verified revenue and causation.
Visibility and understanding do not require campaign-management permissions.
Initial focus
A launchable Meta and Google Ads product for UK SMEs.
The first customers are ecommerce and lead-generation businesses spending through agencies or freelancers and struggling to interpret reports.
Meta Ads visualiser
Campaign, ad-set, advert and creative analysis with transparent classifications and video-attention explanations.
Google Ads visualiser
Campaign, keyword and search-term analysis that understands demand capture, wasted searches and tracking quality.
AI explanation layer
Plain-English summaries and questions grounded in structured findings rather than invented account analysis.
Paid customer accounts
Secure subscriptions based on monthly ad spend, read-only connections and clear customer entitlements.
The long-term opportunity
Move from platform reporting towards verified business truth.
Meta and Google can only report what their tracking and attribution systems see. Future ecommerce, CRM, analytics and accounting connections can help compare platform claims with verified orders, qualified leads, refunds and margin.
Meta and Google tracked conversions and value.
Orders, leads and CRM stages confirmed by the business.
Margin, refunds, repeat purchases and actual profitability.
Independent advertising visibility
View the product demoSee what your advertising is really doing.
Understand it in plain English, see what deserves attention and know what to ask the people managing it.