How much did we spend?
See the total clearly, including how it changed and which platforms, campaigns or adverts received it.
Independent Meta and Google Ads visibility
See what your ads are really doing.
Understand where your money went, whether the result is good enough, and what to ask your agency next.
AdSpend Lens connects securely to your advertising accounts, checks the evidence and explains the results in plain English for business owners—not advertising experts.
Read-only connectionsEvidence behind every warningNo unexplained black-box score
Your advertising at a glanceUpdated 18 mins ago
Money spent£8,420Meta-reported spend
Tracked sales£21,630Platform-attributed value
Return for every £1£2.57Your target is £3.20
Overall positionBelow the return your business needs
There is enough data to investigate, but this does not prove every campaign should be changed.
Question prepared for your agency
“What is the intended purpose of the three campaigns that spent £1,280 without a tracked purchase?”
Needs attention£1,280spent without a tracked purchase
Do not panic yet5 advertsneed more data before judging
One independent viewAcross Meta Ads and Google Ads
Plain-English explanationsBuilt for owners, not media buyers
Evidence-led accountabilityQuestions without automatic accusations
Your commercial targetsNot a generic score with no context
The problem AdSpend Lens solves
You should not need an advertising qualification to understand where your money went.
Many business owners receive polished reports full of clicks, impressions, attribution and return figures, yet still cannot answer the questions that matter commercially.
What tracked value came back?
Understand what Meta or Google claims happened while keeping platform attribution separate from confirmed accounts revenue.
Are we above the level the business needs?
Compare results with your target return, acceptable customer cost, average order value and gross margin.
What actually needs attention?
Prioritise meaningful concerns and protect new or low-volume campaigns from premature decisions.
Which adverts or searches are wasting money?
See the supporting spend, conversions and comparison before anything is labelled underperforming.
What should I ask my agency?
Turn findings into calm, specific questions that a competent agency should be able to answer.
You do not need blind trust
A good agency relationship should still come with clear evidence.
AdSpend Lens is not built on the assumption that every agency is doing a bad job. It is built on the belief that a business owner should understand the evidence, challenge unclear decisions and agree what success means.
- See whether reporting focuses only on flattering figures.
- Check whether sales, leads and conversion values are measured consistently.
- Understand whether a campaign is intended for profit, awareness or customer acquisition.
- Ask why budget remains allocated to activity below the agreed target.
Typical report lineReach increased by 38%
That may be positive, but it does not explain whether the campaign produced commercially useful results.
AdSpend Lens explanationMore people saw the adverts, but tracked sales fell.
Spend increased from £6,940 to £8,420 while the reported return fell from £2.94 to £2.57 for every £1 spent.
Evidence level: reasonable · Ask what the extra reach was intended to achieve.Different platforms, different questions
Meta can create demand. Google often captures demand that already exists.
AdSpend Lens does not force both platforms into one generic score. Each receives a beginner-friendly analysis suited to how it works.
MMeta Ads
See which adverts earn attention and convert it into tracked results.
Review campaigns, ad sets, adverts and creative content. Understand frequency, declining clicks, video attention, conversion performance and whether an advert has enough spend to judge.
- Creative wall with each advert beside its results
- Strong, promising, expensive and underperforming classifications
- Warnings when the same audience may be seeing an advert too often
GGoogle Ads
See which searches, keywords and campaigns consumed the budget.
Review search terms, keywords, Shopping, Performance Max and campaign restrictions without pretending Google Ads works like social advertising.
- Search-term waste and negative keyword opportunities
- Brand versus non-brand visibility
- Budget, rank, tracking and conversion-quality concerns
AI with evidence underneath it
Ask the question you would normally feel embarrassed asking.
Ask AdSpend Lens what a metric means, why performance changed or what deserves discussion. The answer is grounded in calculated findings from your connected account and should say when the evidence is not strong enough.
Am I making money?Which campaigns need explaining?Are these adverts tired?What should I ask in Friday's meeting?
Why has performance fallen this month?
AdSpend Lens
The main decline came from two Meta sales campaigns. Together they spent £1,740 more than in the previous period, while tracked sales value fell by £920.
This is enough evidence to ask for an explanation, but not enough to prove the campaigns have no wider value.
Evidence usedSpend · tracked sales · comparison period · campaign goal
How it works
Connect once. Receive an understandable view of the account.
Connect read-only accounts
Choose the Meta and Google advertising accounts AdSpend Lens is allowed to analyse.
Tell us what good looks like
Add your target return, acceptable customer cost, average order value and margin where known.
We calculate findings
Stored account data is analysed using transparent, testable rules rather than an unexplained score.
AI explains what matters
Receive plain-English summaries, confidence levels and questions for your next agency conversation.
Plain-English resources
Understand advertising before you are asked to approve more budget.
Agency reporting
How to read an advertising agency report
The figures a useful report should contain and the questions it should answer.
Read guide →Advertising basicsWhat does ROAS really mean?
Why a high reported return does not automatically mean the business made a profit.
Read guide →Data trustWhy Meta and Google can both claim the same sale
A beginner-friendly explanation of attribution and duplicated platform claims.
Read guide →Frequently asked questions
Clear answers before you connect an account.
Is AdSpend Lens designed to replace my advertising agency?
No. It helps you understand the work being carried out, see the evidence behind the results and have better conversations with the people managing your advertising.
Does it change campaigns or budgets?
No. AdSpend Lens is designed around read-only account connections. It analyses synchronised reporting data without changing adverts, targeting, bids or budgets.
Does platform-tracked sales value mean actual business revenue?
Not necessarily. Meta and Google attribute conversions using their own rules. AdSpend Lens labels platform-reported values clearly and highlights where attribution, duplicate claims or tracking quality may affect a conclusion.
Will it tell me whether my agency is dishonest?
No. Data alone rarely proves dishonesty. AdSpend Lens highlights facts, uncertainty and questions that deserve an explanation without making unsupported accusations.
Can a beginner understand it?
That is the purpose. Unavoidable terms are explained immediately, while the main interface uses language such as money spent, tracked sales, cost per customer and return for every £1.
Independent advertising visibility
View the AdSpend Lens demoStop relying on advertising reports you do not understand.
See what the platforms reported, what deserves attention and what your agency should be able to explain.